Let’s discuss why Video Marketing is an absolutely essential & powerful tool for your business and its growth.
People are, and always have been highly visual creatures. We, as a species have learned to interact with the world around us using visual cues. Our brains have collectively evolved to absorb, manipulate and react to visual information in increasingly effective ways. Hence why, the way we interpret the world through our eyes, is directly connected to the reasons why you, as a business owner, should invest in Video Marketing and promote your business.
Creating valuable video content, tailored to your customers’ needs has become increasingly crucial.
- In 2019 more than 80% of internet traffic will come from video.
- 90% of customers say that videos help them make buying decisions
- 64% of clients often buy a product online after watching a video about it.
Videos attract attention, simple as that. You use a captivating video, to capture your audience’s attention in a matter of seconds. Creative-looking photos just don’t cut it anymore.
What’s one of the most prevalent ways to advertise your business these days on the internet?
Yes, you are right, Google! Google prefers videos. Videos encourage people to spend more time on your webcom, which subsequently shows Google that you offer high-quality and engaging content and that, can affect your ranking on the search engine.
Videos just explain things better. They are a more direct way to communicate the value that your business can offer, to your target customers.
Videos allow you to engage even the laziest of buyers. It is a great tool for learning, and most of all super easy to consume. Contemporary lifestyles are just too busy to dedicate time to long, time-consuming articles or product descriptions. Instead, the modern customer is after a nice, good-looking video to see the product in action. 68% of consumers would prefer watching an explainer video to solve any product related problem!
Now please see some more numbers which will explain why Video Marketing is undoubtedly the most efficient way to engage with your target customers.
- 75 million people in the U.S. alone watch online videos on a daily basis.
- Upon mentioning the word “video” in an e-mail subject line, the click-through rate increases by 13%
- Videos up to 2 minutes long get the most engagement
- 85% of businesses use video as a marketing tool
85%! The overwhelming majority of businesses use video as a powerful marketing tool. Why wouldn’t you?
This is where I, as a graphic designer come in. I am here to offer you and your business that opportunity, to increase exponentially your growth and revenue.
To reach customers which you haven’t reached before and allow you to expand with no limits, all by creating an attractive Video which will explain to your target customers why they need you.
My background in video ads, and content design, fuels me with great knowledge in order to provide you and your business with the best possible result.
The numbers are there to back me up. Video Marketing is a must, what are you waiting for?
Do you need help? Feel free to contact me at [email protected] to discuss further.