That would be the dream, right?
Actually, it doesn’t have to be a dream. Think about big brands and their logos or the colors they use. You can easily identify them and distinguish them from one another. The fact that you do is no coincidence. Big brands became big by investing in their recognizability. That practice is also known as Brand Identity.
There are a number of ingredients that complete the identity of a brand, but its essence starts by knowing what the brand represents, why it does what it does and what makes it unique. Knowing these makes it easier to create a solid identity. But what are the most important ingredients that I mentioned?
Brand identity must start with a powerful logo. It will attract the eye of your potential customers and make you memorable to your audience. Your logo must represent your values and should have a connection to your business, even if that is subtle and not easily understandable at first. Of course, the thing to consider here is that it should last the test of time, otherwise you will be needing a new one earlier than you think.
No logo can stand on its own as you always need to write your brand name or your motto. Yet, it’s not wise to just go with a random font type. Different fonts suit different business types or industries. This can add a compelling zing to your brand.
Your brand cannot use every color there is without second-guessing. Your customers will react far better to a constant, solid color selection and will have an easier time recognizing your brand in the future.
Colors are crucial if you want to identify with an industry, a movement, or something that you stand for. There have deep psychological connections to customer behavior and represent a huge strategic decision.
If you are thinking about what this has to do with brand identity, you need to reconsider. When you offer your business card to a potential or existing customer you give them the motive to remember you and your company. If it is well designed and aligns with your brand colors, logo, and typography then you make a striking impression to them that you mean business.
The best part of all this? You don’t have to stress about any of the components mentioned above. Just contact me and together we can create something magical that will set you apart in the eyes of your customers. Let’s consolidate your brand identity in no time.
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