1. Logo Design
A company’s logo is just as important as its name. It must be well-designed and easy to remember.
People should be able to associate the logo with your brand.
A logo is an extremely important aspect of marketing and for that reason it must be perfect.
2. Corporate Identity (branding identity)
Your company identity, your brand, is essentially everything about what you stand for.
In general, the corporate identity is all the elements that create a company
to portray the right image to its consumers whether it’s a product or a service.
It includes the company’s culture, corporate behavior and company strategy so it should be well thought out.
A corporate identity is made up of many visual parts, I will only mention the main ones:
Logo design
Business Card Design
Envelope & Letterhead Design
Product Design
Webcom Design
Design of Marketing Activities
Each business depending on its industry and audience will need to focus specifically, for example a fast-food will focus on good menu design and flyers initially while an e-shop will focus on social media and digital presence.
3. Social Media Design
Another important factor that affects your business image and sales is Social Media and your presence on each social network.
Each has its role and you should study where your audience and potential customers are most located and interacting.
Without a doubt, Social Media, is the most important and influential digital space today. Each platform is one of the best ways to advertise.
A VA Graphic Designer after studying your brand, can help you by designing dynamic Graphics for Social Media such as posts and cover banners or Web Ads which will represent and properly communicate your business values and culture so as to attract the right audience.
4. Webcom design – blog.
A well-designed webcom, with eye-catching graphics is a must nowadays.
VA Graphic Designer after studying your brand, can help you by designing dynamic Social Media Graphics like posts and cover banners or Web Ads which will represent and communicate your business values and culture properly so as to attract the right audience.
The webcom is the mirror of your business,
Apart from the prestige it gives you in the business world, and the convenience in allowing customers to contact you directly, they can also read more or study your services and products in depth, read your articles, and subscribe to your newsletter so that they receive your news or offers you give them.
It is good to regularly update and refresh your webcom, put SEO with the right keywords for proper visibility, in search engines otherwise it is very difficult to find you.
5. Presentation
A presentation consists of a sequence of slides.
Consider that you want to promote your latest idea to a group of investors. You will need the best possible presentation.
Through a professional and well-designed presentation you can showcase your business products and services and increase sales. Each slide can include text, links, charts, impressive graphics, maps, photos, comparison tables, infographics and more.
It’s a direct way to impress your audience through the audiovisual material you include.
You can also email it as a pdf. or attach it as an external link.
After studying your brand, VA Graphic Designer can help you on the design/redesign of your presentations.





6. Company profile
Simply put, your company profile is a professional introduction that seeks to inform your audience about your products, services and current status (mainly prospective buyers and stakeholders).
A well-written and well-designed company profile is a great way to make your business stand out.
Through your company profile you can present your company, showcase your values and culture, detail all your services and offers.
You can very simply attach your company profile when sending e-mails to potential partners, buyers and more.
7. Promotional flyers and brochures
Flyers and brochures are one of the traditional marketing ways to promote your business quickly and effectively.
A well-designed brochure or leaflet is the key to success.
Through it you can promote your services, offers and more.
Designing a brochure is one of the most cost-effective ways to advertise.
8. E-shop Design
Designing graphics for e-shop and editing your products.
In order for your e-shop to pull like a magnet your e-shop should be eye-catching, well-designed and with high-resolution photos of the products, with shots from different angles.
The higher quality your images are, the easier and faster your audience (potential customers) can perceive the product and its specifications.
It is good that the product is displayed so that the user focuses there and not on the background, so the best way is to remove the background and place the product on a white background. So don’t “discount” quality.
Equally important is the speed at which the images load, so you should pay special attention to the size of the files. You should reduce the size but without altering the image. With the right settings you can either achieve this yourself or contact an expert.
Finally it is good to use ALT text in each of your images, i.e. an alternative text that describes your product in case it is not displayed correctly.
A graphic designer can save you time and edit your images with the right programs in detail, enhance them and create impressive content for your e-shop.
9. E-book design
But what is an e-book?
An e-book is a text that is converted to digital format and read on a computer, mobile, tablet or other mobile device. Many titles available in print can be read as e-books, including novels, classics and reference texts.
The e-book is easier, cheaper and more practical to read than a classic book.The main file type for ebooks is ePUB, an international standard.
An
e-book designed to tell the story of your business journey is the perfect addition to an established, strong brand. It can also be a great marketing strategy to educate or inform your audience about what you offer.
Through a well-designed
e-book you can impress your readers and make it easier for them to learn, for example by using infographics, charts, diagrams, shapes, and many other graphics to aid in memorization. Images contribute to the effectiveness of teaching and learning and can often be more understandable than text.

10. Illustration and creative compositions
An illustration system is a way to enrich the “visual language” of your company. It’s a way to say things more complex, that maybe a logo a colour palette and simple words can’t say.
The “art” of storytelling in marketing can more easily convey meaning and hold the interest of a potential customer/reader with a series of sequential images & creative compositions relevant to the topic.
Storytelling is an important pillar for the most successful marketing campaigns. This is because it separates active & vibrant brands from mere businesses and loyal customers from casual ones.
Illustration
allows storytellers to be truly expressive.
A creative composition can have many uses, for example it can be used as a book cover, as wallpaper decoration on your home wall, as a greeting card, printed on a t-shirt and many more.
11. Video ads.
Yet another task that a virtual assistant graphic designer can help you with.
People love audiovisual media. Research has shown that consumers react much more positively to visuals.
Studies show that the average user remembers 95% of a message when viewing it in video, compared to 10% when reading it.
Through a short video ad, a business or freelancer can quickly grab the audience’s attention through impressive audiovisual effects.
Through an audiovisual journey you can take the viewer on a journey, inform or educate them about what you offer.
You can analyse topics, ask questions, recount events, present your services or even showcase your testimonials, the positive comments said by people who trusted you either by trying your services or buying your products.
You can even create engaging campaigns using videos, as the corporate giants do using various forms of advertising, in order to attract customers on social media.
12. T-shirt Design
Definitely wearing a t-shirt with a design of your choice and customized to your taste is considered cool and has an opinion.
On a t-shirt you can print any design you can imagine or write with impressive fonts quotes, motto or anything you think of.
You can give t-shirts with your logo and brand colors to your friends or clients as a gift. It is a perfect way to promote your brand for free. Who doesn’t like free advertising?
There are many reasons for a company’s staff to wear branded corporate clothing .
First of all it is easy to separate the company staff from the customers within seconds.
Having a company’s staff wearing designer clothes tailored to the appropriate style instantly elevates the Brand
, gives it value, prestige and makes it even more popular.
The design and printing of corporate clothing should be considered an investment for a business that respects itself and its employees.
13. Banners, (gifs) & online ads
Banner ads (display ads) are a type of online advertising and their primary purpose is to increase traffic to your company’s webcom through their content such as attractive text, graphics, logo, video, photos, etc.
They can also advertise in an attractive way a product, an offer and then guide the user by clicking to be led to a landing page from where he can read more information about the product and proceed to an online order.
If banners are designed carefully and intelligently they can bring great results and increase traffic to your webcom dramatically!
Banner ads can be hosted by webcoms and blogs since they earn money from it. You may also see them on mobile apps or on well-known email platforms. They are the simplest form of advertising (and economical) that you can implement and these types of ads are effective because they don’t take up space and work with many types of apps.
Banner ads can be hosted by webcoms and blogs since they earn money from it. You may also see them on mobile apps or on well-known email platforms. They are the simplest form of advertising (and economical) that you can implement and these types of ads are effective because they don’t take up space and work with many types of apps.
14. Infographics.
Another important service you can outsource to a VA Graphic Designer
But what are infographics and why use them?
Infographics are the graphical representation of data and information designed to present more complex information in a way that captures the reader’s attention and facilitates memorization.
It is demonstrated in this way as the brain processes images faster than text.
In the midst of a pandemic we have all seen infographics that provide instructions related to hygiene rules and protection from mockingbirds. On instagram we often see posts with informative content and advice in the form of infographics.
There are many reasons to use infographics.
They are attractive and pleasant to read
They are easy to share
They can increase interaction on social networks
They provide important information and inform the reader
They keep the reader’s interest and do not bore the reader
They are a clever way to present something that is difficult to convey the meaning in words
Even children can be educated by using the right infographics
They are often used in corporate presentations and for research purposes.
15. Photo Editing & Retouch
editing of
photos and retouching < in French retouche
, another important service which can be undertaken by a VA Graphic Designer skilled in this field.
Not a few companies are now able to create unique and impressive images of their own in order to highlight their brand and products.
These services nowadays, are sought not only by large companies but also by individuals. Whether it is for professional development or as a means of personality expression, photo retouching using the right program makes it possible to showcase an image that serves a purpose.
Editing VS Photo Retouching
What is photo editing?
Simply put, editing means changing an image using the most basic photo manipulation techniques. Such as cropping, light adjustments, alignment & adjusting different elements of the photo such as temperature, exposure, contrast and white balance are considered basic.
These “minor” changes are not intended to present the final photograph but to create a nice and clean base.
What is retouching?
With photo retouching, additional effects are added on top of the editing process in order to create an artistic style.
This process goes beyond basic photo adjustments. For example you may want to remove a tattoo or with portrait photos, you may need to use additional tools to make the skin look brighter and smoother, free of pimples, wrinkles and blemishes.
The retouching process is much more demanding and can take hours and even days so the best advice would be to let a professional help you with this.
There are many tools available for this purpose, Photoshop is an excellent program which is used by graphic designers,photographers, etc.








